Zonda - As Senior Director of Brand, I led efforts in a floor-to-ceiling company rebrand across all pillars and platforms. Working with internal design teams, marketing teams, product teams and outside agencies, we built, branded, extended, and evolved design systems, brand identities, corporate collateral, products, websites, events, marketing, social media, digital media, and print campaigns. I sourced, led, and mentored new talent, strategized campaigns across platforms and devices, evolved corporate brands and dozens of sub-brands, executed strategic initiatives, and worked with stakeholders across the company to grow, evolve, and extend meaningful brand equity in the company.
Disney+ - Senior Art Director and Visual Designer for a multi-faceted, complex, cross-platform project designing the UI and visual interface, (mobile, desktop, and TV) for Disney’s new streaming platform Disney+.
JTB Group As Design Director and Brand Strategist, and In anticipation of the 2020 Tokyo Olympics, I was hired to evangelize a global effort that would bridge the gap between Japan and North America, re-shaping UX, UI and visual design into products and brands that translated across continents and cultures. JTB Group is the largest travel agency in Japan and the 2nd largest travel company in Asia with growing global recognition in North America, Australia, and Europe.
Wells Fargo - UX/UI Lead and Senior Designer for the design and implementation of a new B2B and B2C product line and mobile and desktop interface for Wells Fargo’s private banking clients.
CloudMondo - As Design Director, I defined and drove UX, UI, and brand design across all user touch points for mobile and desktop platforms and executed hands-on visual design and design systems for websites, mobile apps, prototypes, and sales collateral. Led strategic research, focus group, and testing efforts across platforms and products and aligned with stakeholders, customers, and partners to execute on new product development and releases.
Revolution Creatives - As founding partner and Creative Director of this SF based agency, I launched web, mobile, branding, print and advertising campaigns across dozens of verticals, industries and mediums. I ideated and implemented UX strategies across platforms and products and ran day-to-day operations facilitating projects with in-house and remote creative and technical teams. I Identified and negotiated new business opportunities and strategies landing high-profile client accounts such as Cisco, VMWare, Sephora, See's Candies, Robert Mondavi and Crunchbase.
See’s Candies - Senior Art Director and Visual Designer in charge of location, environmental, and studio photoshoots and the visual design and construction of 16 major global catalogs for consumer and business product lines.
Sephora - Senior Art Director and Visual Designer collaborating on a multi-language Ad campaign design to be launched across Canada and North America.