Menlo Swim and Sport is one of the Bay Area's largest sports facility promoting healthy, balanced lifestyles through aquatics, fitness and outdoor family activity. Building a community of people who are interested and invested in living life in a healthy, active, and energetic way, Menlo Swim strives to interact with individuals and families wanting to live life to the fullest.
Menlo Swim & Sport approached me seeking a complete overhaul of their brand, website, and overall user-experience. Working with a 200+ page website, users had difficulty finding the information and resources they needed and programs and content were confusing and lacked clarity. I rebuilt the website from the ground up addressing navigation, user-flow, information architecture, copywriting, image curation and overall design.
Roles & Skill Sets
Business Development
Contracts
Project management
UI Design
UX Design / Wireframes
Copywriting/editorial
Art Direction
Business Development
Contracts
Project management
UI Design
UX Design / Wireframes
Copywriting/editorial
Art Direction